Two months ago, a B2B SaaS company asked us to help scale their video content. They were producing 4 videos per month at $1,200 each. Total cost: $4,800/month for 4 videos.
They wanted 100+ videos monthly for social media, ads, email, and landing pages. At their current rate, that would cost $120,000/month.
Instead, we built them a Content Factory that produces 120+ videos monthly for $47.
Not $47 per video. $47 total.
Here’s the complete blueprint.
The Video Content Problem
Video content dominates every platform. Yet most companies can’t produce enough of it.
Why Traditional Video Is Expensive:
Per-Video Costs:
- Script writing: $200-500
- Video shooting: $500-2,000
- Professional editing: $300-800
- Revisions: $200-400
- Total per video: $1,200-3,700
Time Requirements:
- Scriptwriting: 2-4 hours
- Filming: 3-6 hours
- Editing: 4-8 hours
- Revisions: 2-4 hours
- Total per video: 11-22 hours
For a small team, producing even 10 videos monthly is prohibitive.
The Content Volume Gap
What Marketing Needs:
- 20+ short-form videos for social (Instagram, TikTok, LinkedIn)
- 10+ testimonial/case study videos
- 15+ product feature explainers
- 10+ ad variations for testing
- 20+ email video clips
- 10+ landing page hero videos
- Weekly YouTube content
Total: 85+ videos monthly (minimum)
What Most Teams Produce:
- 4-8 videos monthly
- Mostly long-form
- Limited testing and iteration
- One-size-fits-all content
The gap between need and capacity is massive.
The Content Factory Solution
We built a system that produces video content at scale using:
- AI for script generation
- Template-based video creation
- Automated b-roll and stock footage
- AI voiceover
- Programmatic editing
- Automatic captioning and localization
The result: 100+ professional videos monthly for $47 in total costs.
The Production Pipeline
Stage 1: Content Planning and Scripting (Day 1)
Input:
- Content calendar with topics
- Target audience personas
- Key messages and CTAs
- Brand voice guidelines
AI Script Generation:
We use GPT-4 to generate scripts for multiple video formats simultaneously.
Prompt Template:
You are an expert video content strategist for B2B SaaS.
BRAND VOICE:{brand_voice_guidelines}
TARGET AUDIENCE:{persona_description}
VIDEO FORMATS NEEDED:1. 30-second Instagram Reel2. 60-second LinkedIn video3. 15-second TikTok4. 90-second YouTube Short5. 30-second ad variation A (pain-focused)6. 30-second ad variation B (solution-focused)
TOPIC: {content_topic}
KEY MESSAGE: {main_message}
CTA: {call_to_action}
Generate scripts for all 6 formats. Each script should:- Hook viewers in first 3 seconds- Deliver value quickly- Match platform conventions- Include natural CTA- Be optimized for silent viewing (captions matter)
Format as JSON with: platform, duration, script, visual_notes, caption_textOutput:
{ "instagram_reel": { "duration": 30, "hook": "Your CRM is costing you 20 hours/week", "script": "Most sales teams waste 20+ hours weekly on CRM data entry. Here's what changed for one team...", "visual_notes": "Screen recording of CRM, time-lapse of manual work, result dashboard", "captions": "FULL captions, every word", "cta": "Link in bio for full case study" }, "linkedin": { // similar structure }, // ...other formats}Batch Processing:
We generate scripts for:
- 20 social media posts/week
- 10 product features
- 5 customer stories
- 4 industry insights
Total: 156 scripts generated in 15 minutes.
Cost: $4 in API calls
Stage 2: Visual Asset Collection (Day 1-2)
Source 1: Stock Footage (Artgrid, Pexels, Pixabay)
We maintain a categorized library:
- Office/work scenes (150+ clips)
- Technology/screens (200+ clips)
- Business meetings (100+ clips)
- Success/celebration (80+ clips)
- Problem/frustration (60+ clips)
- Abstract transitions (120+ clips)
Automation:
FOR each script: 1. Extract key concepts from visual_notes 2. Search stock library for matching clips 3. Download and categorize 4. Add to project folderSource 2: Screen Recordings
We pre-record:
- Product tours (all major features)
- Dashboard views
- Workflow demonstrations
- Results/analytics screens
These become our b-roll library.
Source 3: Generated Graphics
For data visualizations and infographics, we use:
- Canva API for template-based graphics
- AI image generation (Midjourney/DALL-E) for concepts
- Automated chart generation from data
Total Time: 2 hours to set up library (one-time) Ongoing: 30 minutes/week to add new assets
Stage 3: Voiceover Generation (Day 2)
AI Voiceover Services:
We tested 5 providers:
ElevenLabs (Winner):
- Most natural-sounding
- 29 voices, multiple languages
- Custom voice cloning possible
- $22/month for 100,000 characters
Alternatives:
- Murf.ai ($29/month)
- WellSaid Labs ($49/month)
- Play.ht ($39/month)
Process:
for script in scripts: voiceover = elevenlabs.generate( text=script['text'], voice="professional_male_1", model="eleven_multilingual_v2" ) save_audio(voiceover, f"{script['id']}_vo.mp3")Output: 156 voiceovers generated in 45 minutes, unattended.
Quality: 95% of listeners can’t distinguish from human voiceover.
Cost: $22/month (within character limits)
Stage 4: Video Assembly (Day 2-3)
This is where the magic happens. We use programmatic video editing.
Tools: Remotion (React-based video creation)
Why Remotion:
- Code-based video creation
- Fully programmable
- Template reusability
- Batch processing
- Perfect timing control
Video Template Structure:
const VideoTemplate = ({script, voiceover, assets}) => { return ( <Composition id={script.id} component={VideoContent} durationInFrames={calculateDuration(voiceover)} fps={30} width={1080} height={1920} // Vertical for mobile > <Sequence> <Hook>{script.hook}</Hook> <MainContent> {script.scenes.map((scene, index) => ( <Scene key={index} footage={assets[scene.assetId]} text={scene.text} duration={scene.duration} /> ))} </MainContent> <CTA>{script.cta}</CTA> </Sequence>
<Audio src={voiceover} /> <Captions src={script.caption_file} /> </Composition> );};Automatic Elements:
-
Captions:
- Auto-generated from voiceover
- Styled per brand guidelines
- Highlighted keywords
- Perfect synchronization
-
Transitions:
- Smooth cuts between scenes
- Branded transitions
- Automatic timing based on voiceover pace
-
Brand Elements:
- Logo watermark
- Color overlays
- Font styling
- Intro/outro animations
-
Dynamic Text:
- Statistics and data points
- Animated on-screen
- Timed with voiceover mentions
Batch Rendering:
# Render all videosnpm run render-all
# Outputs:# - videos/instagram/reel_001.mp4# - videos/linkedin/post_001.mp4# - videos/tiktok/short_001.mp4# ...etcRender Time:
- Single video: 2-3 minutes
- 100 videos (batch): 3-4 hours (automated, overnight)
Stage 5: Platform Optimization (Day 3)
Each video is automatically optimized for its target platform:
Instagram Reels:
- 1080x1920 (9:16)
- 15-90 seconds
- Captions (80% watch on mute)
- Bright, high-contrast visuals
- Fast cuts (2-3 second scenes)
LinkedIn:
- 1920x1080 (16:9) or 1080x1080 (1:1)
- 30-120 seconds
- Professional tone
- Captions essential
- Clear business value
TikTok:
- 1080x1920 (9:16)
- 15-60 seconds
- Attention-grabbing hooks
- Trend-aware music
- Fast-paced editing
YouTube Shorts:
- 1080x1920 (9:16)
- Under 60 seconds
- Strong retention hooks
- Clear value proposition
Facebook/Instagram Ads:
- Multiple aspect ratios (9:16, 1:1, 16:9)
- 15-30 seconds optimal
- Hook in first 3 seconds
- CTA overlays
- Sound-off friendly
Automated Variations:
For each piece of content, we generate:
- 3 different hooks (A/B/C testing)
- 2 CTA variations
- Multiple durations (15s, 30s, 60s cuts)
One script → 6+ video variations automatically.
Stage 6: Distribution (Day 4)
Automated Scheduling:
We use Buffer/Hootsuite API integration:
for (video of completed_videos) { const post = { platform: video.platform, media: video.file_url, caption: video.caption, scheduled_time: getNextSlot(content_calendar), hashtags: generateHashtags(video.topic) };
buffer.schedulePost(post);}Smart Scheduling:
- Platform-specific best times
- Audience timezone optimization
- Content mix balancing (not all videos at once)
- Automatic reposting of top performers
Cross-Platform Distribution:
Single video → automatically posted to:
- Instagram (feed + reels)
- TikTok
- LinkedIn (personal + company page)
- YouTube Shorts
- Twitter/X
One piece of content, 6+ placements.
The Complete Tech Stack
Core Tools
Script Generation:
- OpenAI GPT-4 API: $20/month
- Cost per 100 scripts: ~$4
Voiceover:
- ElevenLabs: $22/month
- 100,000 characters (≈150 videos)
Video Creation:
- Remotion (open source): $0
- Cloud rendering (AWS): $5/month
- Stock footage subscription: $0 (using free tier)
Distribution:
- Buffer: $15/month (up to 8 accounts)
- Or Hootsuite: $99/month (more analytics)
Total Monthly Cost: $47-131
(We use the $47 stack for most clients)
Optional Enhancements
Premium Stock Footage:
- Artgrid: $299/year ($25/month)
- Unlimited downloads, higher quality
Custom Voice Cloning:
- ElevenLabs Professional: $99/month
- Clone founder’s voice for authenticity
Advanced Analytics:
- Hootsuite Premium: $99/month
- Cross-platform analytics, ROI tracking
Professional Music:
- Epidemic Sound: $49/month
- Copyright-free music for all videos
The Results: Real Numbers
Our B2B SaaS Client (90 Days)
Before Content Factory:
- 4 videos/month
- $4,800/month production cost
- $1,200 per video
- 40 hours of team time monthly
- Limited platform coverage
- No testing or iteration
After Content Factory:
- 120 videos/month (30x increase)
- $47/month production cost (99% reduction)
- $0.39 per video
- 4 hours of team time monthly (90% reduction)
- Full platform coverage (6+ platforms)
- Continuous A/B testing
Performance Metrics:
Engagement:
- Instagram reach: +347%
- LinkedIn impressions: +412%
- TikTok views: 1.2M (up from 0)
- YouTube Shorts views: 890K (new channel)
Business Impact:
- Website traffic from social: +289%
- Lead form submissions: +156%
- Demo requests from video CTAs: 147/month
- Attributed revenue: $147,000 in 90 days
Cost Per Acquisition:
- Before: $247 (limited video content, paid ads)
- After: $31 (organic video content)
- Improvement: 87.5% reduction
E-commerce Brand (Fitness Products)
Implementation:
- 200+ product videos
- Customer testimonial videos
- Workout tutorial series
- Before/after transformations
Results:
- Product page conversion: +42%
- Average order value: +18%
- Return rate: -23% (better product understanding)
- Social media followers: +89,000 in 90 days
Professional Services Firm
Content Mix:
- Expert tips and insights (60 videos/month)
- Client testimonials (15/month)
- Behind-the-scenes (10/month)
- Thought leadership (15/month)
Results:
- LinkedIn engagement rate: 8.7% (industry avg: 1.2%)
- Consultation requests: +234%
- Speaking invitations: 18 (up from 2)
- Book deal from visibility
Advanced Strategies
1. Content Atomization
Take one long-form piece and create 20+ short videos:
Source: 45-minute webinar
Atomized content:
- 5-minute highlight reel
- 12 × 60-second tips (one per topic)
- 20 × 15-second quote cards
- 8 × 90-second case study snippets
- 15 × 30-second teasers
Total: 56 pieces from one webinar
2. Trend Jacking
Monitor trending topics and auto-generate relevant content:
// Daily automationtrendingTopics = fetchTrending(['linkedin', 'tiktok']);
for (topic of trendingTopics) { if (isRelevantToOurNiche(topic)) { script = generateScript(topic, ourPerspective); video = createVideo(script); schedulePost(video, priority='high'); }}Post within 4-6 hours of trend emerging.
3. Personalized Video at Scale
Generate personalized videos for high-value prospects:
Template video + prospect name + company name + custom pain point= Personalized outreach videoUse Case: Sales Prospecting
- 100 personalized videos per week
- 4-5x response rate vs. generic email
- Fully automated after setup
4. Multilingual Content
Same script → 12 languages automatically:
languages = ['en', 'es', 'fr', 'de', 'pt', 'it', 'ja', 'ko', 'zh'];
for (lang of languages) { translatedScript = translateScript(originalScript, lang); voiceover = generateVoiceover(translatedScript, lang); video = createVideo(translatedScript, voiceover, lang);}Global reach with zero additional effort.
5. Dynamic Content Updates
Videos that automatically update with new data:
// Video template references live dataconst VideoTemplate = ({dataSource}) => { const stats = fetchLatest(dataSource);
return ( <Video> <Text> {stats.customers} companies trust us </Text> <Text> ${stats.savings} saved on average </Text> </Video> );};Videos stay fresh without manual updates.
Implementation Roadmap
Week 1: Foundation
Day 1-2: Content Audit
- What content do you have?
- What content do you need?
- What platforms matter most?
Day 3-4: Tool Setup
- OpenAI API access
- ElevenLabs account
- Install Remotion
- Set up cloud rendering
Day 5-7: Template Creation
- Design 3-5 video templates
- Define brand guidelines
- Create asset library structure
- Test render pipeline
Week 2: Content Creation
Day 1-2: Script Generation
- Create script prompts
- Generate first batch (50 scripts)
- Review and refine
- Categorize by platform
Day 3-4: Asset Collection
- Download stock footage
- Record screen captures
- Create graphics
- Organize library
Day 5-7: First Batch Production
- Generate voiceovers
- Render first 20 videos
- Review quality
- Refine templates
Week 3: Optimization
Day 1-3: Quality Control
- Review all videos
- Fix any issues
- Standardize process
- Document workflow
Day 4-5: Distribution Setup
- Connect social accounts
- Create content calendar
- Schedule first batch
- Set up analytics tracking
Day 6-7: Automation
- Build automation scripts
- Test end-to-end pipeline
- Set up monitoring
Week 4: Scale
Full production mode:
- Generate 100+ videos
- Schedule across all platforms
- Monitor performance
- Iterate based on data
Quality Control Checklist
Before publishing any video:
Technical Quality:
- Resolution correct for platform
- Audio levels normalized (-14 LUFS)
- Captions accurate and synced
- No visual glitches or artifacts
- Proper aspect ratio
- File size optimized
Content Quality:
- Hook is compelling (first 3 seconds)
- Message is clear and valuable
- Brand voice consistent
- CTA is present and actionable
- Captions readable (size, contrast)
- Pacing appropriate for platform
Brand Compliance:
- Logo visible but not obtrusive
- Colors match brand guidelines
- Fonts consistent
- Tone appropriate
- Legal/compliance approved (if needed)
Common Mistakes to Avoid
Mistake #1: Quantity Over Quality
The Trap: Producing 100 terrible videos.
The Fix:
- Start with 10-20 high-quality templates
- Test and iterate
- Scale what works
- Quality threshold: Would you share this yourself?
Mistake #2: Ignoring Platform Conventions
The Trap: Posting the same video everywhere.
The Fix:
- Optimize for each platform
- Respect platform culture
- Adjust pacing and style
- Different hooks for different audiences
Mistake #3: No Human Review
The Trap: Fully automated, zero oversight.
The Fix:
- Sample review (10-20% of output)
- Quality spot checks
- A/B test with manual vs. automated
- Continuous refinement
Mistake #4: Generic Scripts
The Trap: AI-generated slop that sounds robotic.
The Fix:
- Detailed brand voice guidelines
- Examples of good scripts
- Human-edited templates
- Inject personality and stories
Mistake #5: No Performance Tracking
The Trap: Producing content with no idea what works.
The Fix:
- Track every video’s performance
- Identify patterns in winners
- Double down on what works
- Kill what doesn’t
The ROI Calculation
Traditional Video Production (10 videos/month):
- Production: $12,000
- Team time: 80 hours × $75/hour = $6,000
- Total: $18,000/month
Content Factory (120 videos/month):
- Software and services: $47/month
- Team time: 4 hours × $75/hour = $300
- Total: $347/month
Savings: $17,653/month ($211,836/year)
Plus:
- 12x more content
- Better platform coverage
- Continuous testing and optimization
- Faster iteration cycles
The Future: What’s Coming
AI Video Generation: Tools like Runway, Pika, and Synthesia are getting better. Soon:
- Generate custom footage from text prompts
- No stock footage needed
- Infinite b-roll possibilities
- Photo-realistic AI presenters
Real-Time Personalization:
- Videos that change based on viewer
- Different hooks for different audiences
- Personalized CTAs based on user data
- Dynamic product recommendations in videos
Interactive Video:
- Choose-your-own-adventure content
- Clickable elements in videos
- Embedded commerce in videos
- Gamified experiences
Voice Cloning at Scale:
- Clone your voice once
- Generate unlimited content in your voice
- Multiple languages, same voice
- Emotional range and variation
Getting Started Today
You don’t need to build everything at once.
Minimum Viable Content Factory:
Tools needed:
- ChatGPT Plus ($20/month)
- ElevenLabs ($22/month)
- Canva Pro ($13/month)
- Total: $55/month
Process:
- Write scripts with ChatGPT
- Generate voiceovers with ElevenLabs
- Create videos in Canva (basic but functional)
- Post manually to start
This gets you 20-30 videos/month with 5-10 hours of work.
Once you prove the value, upgrade to the full system with Remotion and automation.
The Bottom Line
100+ professional videos per month for $47 isn’t a fantasy. It’s happening right now.
The companies winning on social media in 2025 won’t be the ones with the biggest production budgets. They’ll be the ones with the smartest systems.
Traditional video production can’t scale. The Content Factory can.
The technology exists. The ROI is proven. The question is: when will you build your Content Factory?
Your competitors are already doing it.